Social Media Committee
Position overview
The Social Media Committee manages FCAP’s digital presence across Instagram, Facebook, and the website to support internal engagement and external outreach. Capped at 2–4 current student interns.
The committee serves two audiences: current students, interns, and alumni — by fostering community, recognizing achievements, and highlighting professional development; and prospective students, partners, and stakeholders — by showcasing FCAP’s impact and mission.
It is responsible for maintaining an engaging, professional online presence that accurately reflects clinic activities, intern growth, educational programming, community involvement, fundraising efforts, and organizational accomplishments.
Compensation: The FCAP leadership team considers significant involvement in committee(s) during bi-annual intern reviews and when determining compensation changes. Additionally, committee hours can be clocked as PD time up to 2 hours per week — reach out to leadership if more time is needed.
Key responsibilities
Social media management
- Publish 2–4 Instagram posts per month highlighting both the SHW and Crozet clinics
- Create engaging content showcasing patient care, intern development, clinic initiatives, events, and outreach
- Coordinate with other committees to share fundraising, alumni, and organizational updates
- Capture photos and videos during clinic operations and events while following all privacy and professionalism standards
Community engagement
- Maintain and promote the FCAP PhotoCircle platform; encourage interns to contribute photos
- Develop monthly intern, alumni, or coworker spotlight features during the academic semester
Website & analytics
- Maintain and update FCAP website content as directed by leadership
- Track post performance and update the engagement tracker within two weeks of each post
- Monitor content effectiveness and recommend improvements
Marketing & promotion
- Design flyers, graphics, and promotional materials for tabling events, fundraisers, recruitment, and special initiatives with consistent FCAP branding
Minimum requirements
- Minimum 1 year of participation in the FCAP program
- Demonstrated commitment to FCAP’s mission, values, and culture
- Strong written and verbal communication skills
- Strong time, task, and people management abilities
- Professional, collaborative, and dependable attitude
- Initiative and leadership mindset
Who currently holds this position
Committee task board
Assigned tasks, routine to-dos, annual key days, items pending leadership approval, and document links — live from this committee’s tab in the Intern Intranet Working Document. To add or change a task, edit that Google Sheet; leadership is emailed automatically whenever a task is set to “Pending approval.”
Terms of agreement
By accepting this position, I agree to:
- Fulfill the responsibilities outlined in this document for the duration of my appointment
- Maintain professional and timely communication with leadership and committee members
- Complete assigned responsibilities to the best of my ability and seek assistance when needed
- Support FCAP’s mission and represent the organization professionally across all digital platforms
- Assist in identifying and training a successor before graduating or leaving the program
End date: When you select another intern to replace you — please do so before graduating and leaving FCAP.